I have had the privilege of designing hundreds of creative design solutions for GE Vernova, including impactful presentations, brochures, banners, and trade show graphics. My approach focuses on blending visual communicationwith effective brand strategy, ensuring every piece aligns with the client's brand identity. Whether it's creating marketing collateral for print or digital use, or crafting visually engaging corporate design materials, my work consistently elevates GE Vernova’s presence in both internal and public-facing communications.

By combining expertise in graphic design with a deep understanding of the client's goals, I deliver designs that not only look great but also communicate messages clearly and effectively. From print design to dynamic trade show creative, my designs are built to make an impact and reinforce the brand’s values at every touchpoint.

I led the design of a comprehensive digital experience for PMAM, developing a website that prioritized both user interface (UI) and user experience (UX) to create a seamless journey across devices. I implemented a responsive design approach, ensuring mobile optimization and cross-platform design for optimal performance across all screen sizes. The website reflects PMAM's visual identity while adhering to established brand guidelines, enhancing its overall branding strategy.

In addition to the website, I crafted a suite of marketing collateral, including a press kit, emails, and other digital assets. These materials were designed with a strong focus on storytelling, aligning with the company's content strategy to communicate its message effectively. I also worked closely with the team on graphic design and typography, ensuring that all elements were consistent with the brand's voice and aesthetic. My role also included overseeing the art direction to maintain a high level of visual consistency across all touchpoints.

I have been working with Stratam for many years, providing design solutions that elevate their visual identity across various platforms. My journey with them began by revamping their PowerPoint presentation design modules (there are 9 of them), ensuring that the training materials were not only informative but also visually engaging. Later, Stratam entrusted me with redesigning their website to better reflect their brand’s essence and improve the user experience (UX). Working on their corporate design has been a rewarding experience, allowing me to blend creativity and functionality in a way that truly represents their values. It’s been a pleasure to collaborate on these projects and bring a fresh, cohesive look to their digital assets and overall branding!

I had the privilege of working on the Affluence brand from its very beginning, helping shape its brand identity and positioning. I particularly enjoy designing trade show environments, creating immersive experiences that align with the overall branding strategy. Complementing this, I design impactful collateral materials, such as brochures, business cards, and one-pagers, ensuring each piece reflects the brand's essence. I’m also passionate about working on integrated campaigns, combining both traditional and digital approaches, and I have extensive experience in motion graphics and digital advertising. Whether it’s crafting graphic design solutions for print or online platforms, I thrive on delivering cohesive, visually engaging designs that resonate with target audiences.

This website I designed for Viv Wellness, a premier med spa in Texas, showcases an intuitive and modern web designthat reflects their upscale brand identity. The focus was on creating an exceptional user experience (UX), ensuring that visitors can easily navigate through the array of services offered. With a tailored content strategy, I developed a clear hierarchy and an effective navigation system that allows users to quickly jump to the specific service they're interested in, enhancing overall engagement. This approach also helps improve conversion rate optimization (CRO) by providing a seamless journey from browsing to booking an appointment.

The project exemplifies not just aesthetic design, but also functional interaction design that makes it easy for potential clients to interact with the site. Each section is carefully crafted to align with Viv Wellness's visual identity and upscale atmosphere. By employing responsive design, the site ensures a flawless experience across all devices, from desktops to mobile phones, without compromising on performance or design integrity. This ensures the brand remains accessible and user-friendly, helping Viv Wellness stand out in a competitive market.

Additionally, the website is built with SEO best practices in mind to enhance online visibility and drive organic traffic. The combination of strategic branding, optimized content, and a visually compelling design makes this site a powerful tool in Viv Wellness's digital marketing efforts, positioning the business as a leader in the med spa industry. The result is a robust, well-organized site that meets both user needs and business goals, making it an essential asset for the brand’s ongoing success.

I created a custom PowerPoint pitch deck and a sleek one-sheet for Proxime, an NFT company specializing in digital assets. As part of the branding strategy, I wrote, animated, and designed the entire pitch deck, incorporating dynamic motion graphics and engaging visual storytelling to effectively communicate their vision. The one-sheet featured a well-crafted infographic, showcasing key aspects of their offering in a concise, visually appealing way. By combining my expertise in UX/UI design and interactive design, I was able to ensure that both deliverables not only looked great but also provided a seamless user experience (UX), helping Proxime stand out in the competitive NFT market.

I created Salvation Spirits' first pitch deck as part of their broader brand identity development. The creative direction for the project grew from there, expanding across various touchpoints of their brand. They have a distillery, a full orchard, and a Speakeasy, all of which needed cohesive visual design to reflect the unique essence of their story. Over time, I’ve designed a range of marketing collateral including ads, labels, print & digital campaigns, and more, ensuring their brand stays consistent across all channels. From packaging design for their bottles to email campaigns, banners, and websites, every piece has been carefully crafted with a focus on brand strategy. Each design element, whether digital or physical, contributes to a seamless user experience (UX), allowing their customers to engage with the brand across multiple platforms.

I worked on seven presentation designs for this dynamic brand, ensuring each one was tailored to speak to a different target audience while maintaining a cohesive visual identity. My approach involved crafting creative direction that aligned with the brand’s core values. Additionally, I designed two detailed multi-page case studies, focusing on user experience (UX) and interactive design elements to engage stakeholders. These projects not only enhanced the brand's corporate communications, but also showcased my expertise in graphic design and layout design to deliver a polished, professional outcome.

As a freelance graphic designer, I have had the opportunity to collaborate on a variety of projects, including designing advertising campaigns, brochures, marketing collateral, booklets, one-pagers, and newspaper ads for ICE. My role also involved providing creative direction for these initiatives, ensuring that each piece aligned with the company’s brand identity and messaging goals. I not only focused on the visual aspects, but also crafted compelling headlines to drive engagement, making sure that every design served its purpose in the larger campaign strategy.

Throughout these projects, I used my skills in visual communication to create designs that resonated with the target audience. Whether it was print design for traditional materials or incorporating elements of UX/UI design for digital platforms, my work helped to elevate ICE’s presence across various mediums. By combining my expertise in both digital marketing and advertising design, I was able to deliver solutions that were both aesthetically impactful and strategically effective.