The Institute of Culinary Education

I had the opportunity to collaborate on a variety of projects, including designing advertising campaigns, brochures, marketing collateral, booklets, one-pagers, and newspaper ads for ICE. My role also involved providing creative direction for these initiatives, ensuring that each piece aligned with the company’s brand identity and messaging goals. I not only focused on the visual aspects, but also crafted compelling headlines to drive engagement, making sure that every design served its purpose in the larger campaign strategy.

Throughout these projects, I used my skills in visual communication to create designs that resonated with the target audience. Whether it was print design for traditional materials or incorporating elements of UX/UI design for digital platforms, my work helped to elevate ICE’s presence across various mediums. By combining my expertise in both digital marketing and advertising design, I was able to deliver solutions that were both aesthetically impactful and strategically effective.