I am Tatianya (or Tati), a New York-based Creative with a passion for transforming your vision into impactful and engaging experiences.

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Projects

Here’s a small sampling of recent work across various platforms, including digital design, print collateral, and multimedia projects. I specialize in creating cohesive brand identities and developing creative strategies that ensure impactful visual communication. Whether it’s user experience (UX) design for a website, engaging interactive media for a presentation, or striking packaging design for a product, I bring a versatile, solutions-oriented approach. Please let me know if you’d like to see something specific—I'm experienced in everything from online content to trade show displays.

Featured

PwC at SAP Sapphire

As part of the creative team, I helped design PwC's SAP Sapphire exhibit, developing experiential design solutions including environmental graphics, exhibit elements, signage, and supporting campaign materials.

On-Chain Index Trade Show Booths

I designed this immersive trade show experience for On-Chain Index™ (OCI), combining experiential design, exhibit design, interactive digital experiences, and environmental graphics to showcase the future of blockchain-native portfolio management. My goal was to transform complex crypto concepts into a visually engaging brand experience that captured attention and invited exploration.

KGO Green website and branding

I developed the complete brand identity for KGO Green, including a custom logo, business cards, letterhead, and a responsive website.

GE Vernova Data Hub Infographic

This infographic design was created for GE Vernova on Proficy Data Hubs, showcasing the complex journey of data integration and how challenging it can be to transform raw data into meaningful insights.

Afluencer Trade Show Booth and Collateral

I had the privilege of working on the Affluence brand from its very beginning, helping shape its brand identity and positioning. I particularly enjoy designing trade show environments, creating immersive experiences that align with the overall branding strategy. Complementing this, I design impactful collateral materials, such as brochures, business cards, and one-pagers, ensuring each piece reflects the brand's essence. I’m also passionate about working on integrated campaigns, combining both traditional and digital approaches, and I have extensive experience in motion graphics and digital advertising. Whether it’s crafting graphic design solutions for print or online platforms, I thrive on delivering cohesive, visually engaging designs that resonate with target audiences.

The Selfie Book

I had the opportunity to create a 336-page photobook from start to finish. The project involved curating a collection of images submitted via a photo contest, each of which required meticulous photo editing and retouching to ensure they were optimized for print production. Given that most of the photos were taken with smartphones, I applied advanced digital imaging techniques such as color correction and image optimization to enhance their quality for high-resolution printing.

In addition to the technical aspects of retouching and prepress work, I focused on maintaining a strong visual hierarchy and applying design aesthetics to the overall layout. The project demanded a keen eye for typography and composition, as well as a deep understanding of print design principles to ensure a polished final product. Throughout the process, I worked closely with the client to ensure the brand identity was communicated effectively across each page, providing a cohesive and engaging experience for the reader.

GE Healthcare

This is an ad series I developed for GE Healthcare to promote a set of online webinars designed for both healthcare professionals (HCPs) and broader audiences. The goal was to increase patient engagement and support medical communications through interactive education and digital health platforms.

Hunter Tax Associates

This is a website I designed for Hunter Tax Associates, where I led the creative direction and design execution from concept to launch. The project began with establishing a refreshed brand identity that would convey trust, professionalism, and modernity. I developed a strategic color palette and custom iconography in Adobe XD, applying key principles of color theory, typography, and visual hierarchy to ensure consistency and clarity across all touchpoints.

PMAM

I led the design of a comprehensive digital experience for PMAM, developing a website that prioritized both user interface (UI) and user experience (UX) to create a seamless journey across devices. I implemented a responsive design approach, ensuring mobile optimization and cross-platform design for optimal performance across all screen sizes. The website reflects PMAM's visual identity while adhering to established brand guidelines, enhancing its overall branding strategy.

In addition to the website, I crafted a suite of marketing collateral, including a press kit, emails, and other digital assets. These materials were designed with a strong focus on storytelling, aligning with the company's content strategy to communicate its message effectively. I also worked closely with the team on graphic design and typography, ensuring that all elements were consistent with the brand's voice and aesthetic. My role also included overseeing the art direction to maintain a high level of visual consistency across all touchpoints.

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“It was a pleasure working with Tati. She is a complete professional. Tati created great quality products for my new company, KGOGREEN, creating my logo, website and business cards. Working with her has been a great experience, her knowledge navigating the world of websites is extensive - the amount of stress she saved me cannot be praised enough. If you are looking for quality marketing material I highly recommend reaching out to Tati.”
~ Kelly Ryan, KGO Green
“Tati is a gifted graphic artist and a delight to work with. I hired her to upgrade the graphics on a large body of training material. We tackled multiple decks together. She consistently brought great design proposal, while still being very sensitive to my inclinations. She finished everything on time and to the highest standards. I was so delighted that I retained her to redesign our website, which is currently under development. She has brought talent, professionalism, and an engaging personal style to everything we've worked on. I highly recommend her.”
— Christopher Davis, CEO Stratam
“Tatianya is a dynamic, hardworking and talented Creative Director and Designer. She approaches her craft with creativity and expertise — always with a extraordinary work ethic and "can do spirit." She would be a tremendous asset for any company or agency.”
— Jon Anderson, Owner, Anderson Creative
“I have had the pleasure of working with Tatianya on several projects and have always been impressed by the quality of her work, her creativity, responsiveness and positive attitude. I recommend her without hesitation or reservation!”
— Trey Blocker, Salvation Spirits
“Tatianya is an excellent designer and a wonderful person to work with! She's completed multiple design projects for my company and always does a fantastic job. I wholeheartedly recommend her!”
— Rachel Draelos, CEO Cydoc
“Tatianya is a very skilled designer and creative director. Quick turnaround and an adeptness at understanding briefs, from small details to big picture objectives, make her a pleasure to work with.”
— David Forer, Brand Strategist Intellihealth
“As we refined our go-to-market strategy at tccAmerica, Tati was critical in developing for us a library of slides and other marketing materials for the sales team to use with clients and prospects. The relationship has grown into a true partnership where Tati acts as a critical member of our marketing team. Her strong work ethic combined with her “can-do” spirit have enabled us to quickly bring compelling sales materials to market.”
— Dan Dmochowski, Builder/ Leader, Tic
“I have hired Tati for multiple design projects, and I have been delighted with the results and the process each time. She listens well to what I want to convey and comes back with beautiful, original, and functional designs. She seeks direct feedback and continues to refine the design based on what she hears until we arrive to something that we both love. Working with her is both delightful and enriching. I highly recommend her for graphic design projects, whether websites or materials.”
—Christopher Davis, CEO Stratam
“Tatianya is a very talented and professional freelancer. She provided top-rate work product and we are thrilled with our website! We really liked her style, clean and modern, and she captured our vision perfectly. She has been responsive and friendly and very easy to work with. The whole experience has been very positive and we continue to use her in our marketing currently.”
~ PMAM Agency
“Tati has been so helpful with our design projects! She has a wonderful eye for design that looks good and gets clicks. She's helped us with a couple of direct emails that were sent from a prominent industry publisher, with an infographic for our website and a banner ad for a partner site. All great. And she is wonderful to work with. Looking forward to our next project together!”
~ Brett Owens, Founder Afluencer
“Tatianya was a delight to work with. Her Taste level was supreme and her attitude towards the work was always "How can I make this better". She truly strived for something to be proud of regardless of how big or small the project was. She was always capable of original thinking and followed through consistently producing original creative work.”
~ Louis Massaia, VP Creative Director GSW
“Tatianya is an absolute pleasure to work with! Not only is she talented, but extremely fast and responsive. I would definitely recommend Tatianya!”
~ Alexa Zonsius, CDSP
“Tatianya is a joy to work with! She is incredibly responsive and is always willing & eager to help in any way she can. She delivers great work on time, even under tight deadlines and while managing other projects or clients. I would definitely recommend Tatianya for your graphic design needs!”
~ Emma Jekowsky, FourBlock
“Tatianya is a pleasure to work with; her InDesign skills are outstanding, and always spent the time to listen before embarking on a project for us. I especially appreciate Tatianya's commitment to follow through and support where it is needed. Highly valued for her design skills and understanding of vague concepts, bringing them to beautiful reality.”
~ Danny Broadhurst, Hudson Meridian Construction Group

Project Types

Branding and brand building
Experiential Design
Logo identity
Brand asset systems
Brand guides
Concept

Presentations
Websites
Emails and landing pages
Infographics
Direct Mail
Social Banners

Events
Sales team assets
Asset libraries
Environmental design
In-Store and packaging

About

This was me in my first week in NYC—wide-eyed, caffeinated, and ready to take on the world. I'm still here (years later!) and still in love with this city... well, most of the time. Daily walks keep me sane and inspired—New York’s architecture, art, and endlessly fascinating people never disappoint.

Art and design are in my DNA. I started out as a painter with a side passion for philosophy, then fell head over heels for design the moment I got my first Mac. That’s when the geek met the artist—and the rest is visual storytelling. Design gave me a way to channel my creativity into campaigns that connect, communicate, and truly resonate.

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Projects

Project Types

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