HSBC Premier

This is a Print and collateral campaign. The Print Campaign consisted of lush images and interesting typography. The wheel is a collateral piece that would spin. The question was comparative: Does your banker know the Far East from the Upper East Side, Does your banker know Hollywood from Bollywood etc. The wheel was not translucent (it is shown this way so its purpose can be interpreted).


  • Concept

  • Art Direction

  • Design


freelance Senior Art Director