HSBC Premier

This is an integrated campaign for HSBC Premier. I came up with a concept and implemented it across all mediums. This Campaign incorporates: Collateral (A wheel described below), Direct Marketing (an Iron Cross piece, letter, buck slip, and envelope), Landing pages, multiple Banners and an Ad Campaign. The wheel is a collateral piece that would spin. The question was comparative: Does your banker know the Far East from the Upper East Side, Does your banker know Hollywood from Bollywood etc. The wheel was not translucent (it is shown this way so its purpose can be interpreted).