I don’t need to tell you, but social media ads are becoming really expensive— which means the smartest marketers are going straight to the social media source of content.
And that’s not ‘Zuck. It’s the influencers and creators themselves.
These savvy marketers are “Collab’ing” with influencers and creators to create original content. This content is better than ads, it has more reach—and it’s much cheaper to produce!
Especially “micro-influencer.” They are the best value in online marketing today, often happy to help you for as little as $100, $50 or even $25 per post!
Many of them will happily provide you with testimonials and reels (videos). They’ll post them and share them with their followers.
Have a skincare product? Work with skincare creators. Or fitness. Or wellness. Or whatever. There are creators for every niche.
And the scale we can achieve on a budget is crazy.
Heck, one e-commerce brand I worked with last week sponsored an influencer with 84,700 followers for just $350. She produced an awesome reel for them that has 10,358 likes and counting—and has sold a boatload of product.
The brand’s marketing person—who is also the owner—is thrilled that I told her reels were well worth the money. She’s now scaling this strategy using more influencers and creators in our network.
Her secret? Just a simple Collab that she posted with us.
What’s next in collabs? is your guide to working with influencers and creators to meet your marketing goals. In this playbook, you’ll learn:
How affiliate programs grow into influencer programs.
Where to engage great micro-influencers for $50 to $100 per post.
How to target niche audiences for high ROI.
About 2022’s hottest social trend: reels and videos.
The “megatrend” interests for influencer and creator marketing.