Building with Awareness


Highmark is an innovative business founded on the belief that technology companies hold the key to the future. We aim to compel positive change on the environment and improve the quality of life for society by focusing on technological advancement. Through acting in a responsible manner and focusing on leading, innovating, and most importantly inspiring; Highmark will bring to market cutting edge technologies. We will make buildings more efficient, less stressful to the electrical grid, easier to operate, and more pleasurable for its occupants.

Core Principles

Highmark is proud to recognize its four core principles. These core principles will serve as the basis of our culture. They will define our character and values. These qualities are shared convictions that we expect to guide our associates both professionally and personally.

Organizational strength

Strong leadership is the foundation of a strong organization. Highmark’s leadership seeks to create trust, promote ingenuity, emphasize customer service and inspire a positive culture. Highmark’s leadership will lead with integrity, because leadership demands responsibility.


Since our reputation is always on the line, Highmark’s culture will be that of accountability. This will be demonstrated by adhering to the highest ethical business practices, efficient operations, transparency to our associates, following our beliefs and the founding principles and achieving excellence in customer service.


Highmark seeks to become the industry authorities in the systems they sell. Its highly trained sales engineers will focus on research and education to establish themselves as the “go to guys” in each of our product categories. Our salesforce will be the most adept in the industry at bringing about positive change to the marketplace.


When belief is at the core of a business, passion will exude from its employees. Our core beliefs are what will continually guide and inspire Highmark to grow and adapt. Highmark believes that it is authenticity that produces sincerity upon which all the best sales organizations are based. Above all, Highmark will remain committed to our core beliefs and true to our cause.

The status quo must be challenged……. our future depends on it

The world is in constant flux. Technology is improving exponentially. The needs of the marketplace are constantly changing while inexplicably the technologies being promoted remain wholly unchanged. As a result, technological advancement is stifled resulting in mediocre technologies beating out better. Highmark seeks to challenge the status quo in order to advance the cause of buildings. Highmark is moving from the conditioned model to a revolutionary business model based on the principle that our customers deserve better. Our focus is on technology, quality, features, and benefits.

Highmark aims to bring to market the highest quality, most technologically advanced products. We have scoured the globe to find manufacturers that share our vision and are inspired to invoke positive change in our marketplace. We believe that each of our partners offer technological advancements that this market desperately needs.

Highmark is an innovative business founded on the belief that technology companies hold the key to the future.



Highmark 2013